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Take a step back from the current social media circus and let us reacquaint you with an old and comfortable marketing friend.

Chris Huebner discusses how our focus on fast media has slowed opportunities for growth.

Years of significant disruption have resulted in burnout for higher education faculty members, but there are solutions.

As interests and technology change, more students are rethinking their graduate programs to align with money-making potential and personal fulfillment.

Josh Friedland outlines the good, the bad and the cheesy in admissions marketing from a week of prospective college tours with his daughter.

The impending enrollment cliff may not be as bad as it sounds, but higher ed institutions will need to look beyond high school classrooms for prospective students.

Is AI-generated content the next step in creating personalized and unique marketing materials to differentiate colleges?

With more than 60% of students reporting mental health issues, college leaders wonder if access to greater funding will be enough to tackle the ongoing mental health crisis at their schools.

Social media platforms have defined purposes, but when an account no longer aligns with the institution’s goals, it may be time to allocate resources elsewhere.

A demographic cliff, economic downturn, pandemic and perceived lack of value are contributing to decreased higher ed enrollment numbers, but the students must be going somewhere.