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Three takeaways from a recent online event written and designed by generative AI that was intriguing, but ultimately underwhelming.

As generative AI moves into search, higher ed marketers need to craft their content to be discovered by Bing, Bard and the machine-learning engines that drive them. Here’s how to do that.

Three ways higher ed marketers can prepare for the next wave of privacy measures

Two higher ed institutions with thriving study-abroad programs emphasize planning and communication to ensure student safety.

Five key questions to ask when deciding how to allocate resources with an eye on cutting costs.

An increased focus on mental wellness and equitable access is driving colleges to develop – and promote – new resources and programs to help keep students healthy and enrolled.

Starting the weekend on Fridays could appeal to prospective students and help higher ed retain its fast-fleeing talent.

Questions about ethics, data sharing and profitability are creating a ‘chaotic market,’ and many schools are looking to replace them with in-house services.

Take preconceived notions out of the recipe, and you will be surprised how authentic student stories elevate your brand and connect with your audience.

Many high-profile institutions refused to cooperate with the controversial U.S. News ranking system. But with many prospective students continuing to care, some institutions may be hedging their bets.