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Giant Projects, Big Bucks and an AI Arms Race

As universities go all-in on AI with fingers crossed that the technology is here to stay, college leaders, professors and counselors offer thoughts on the tech’s overall impact.

4 Marketing Lessons from TikTok’s Creative Library

Learn how to navigate the Commercial Content Library by reviewing the work of industry leaders

Minerva University: Wisdom Through Experience

One university is developing global citizens by rethinking the entire higher education process, from admission to curriculum.

What’s the Recipe for Maximizing Giving Days?

A college preparatory school in Maryland has found the secret ingredient to ensure effective donor campaigns: students.

9 Great Podcasts for Higher Ed

Who and what do you listen to on your ride home from work? Here are our top podcast picks for higher ed professionals, no matter your role.

CRMs: Powering Graduate Programs

Graduate admissions experts weigh in on the pros and cons of three major CRMs used by higher education institutions.

4 Organizational Challenges Impeding Content Effectiveness

Look beyond the line to drive real marketing results and elevate team culture.

Q&A with Tania Tetlow: Meritocracy, Opportunity and Making a Difference

Tania Tetlow, president of Fordham University, discusses the insights she gained from her time as a practicing attorney prior to joining academia.

5 (More) Great Higher Ed Marketing Campaigns

It may be a time of relaxation for many, but summer is when the marketing campaigns heat up and creativity soars in higher ed.

Impact of Social Media Disruptions

From brand changes to new platforms, higher ed is feeling the effects of the social media wars.