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These digital marketing trends will define how higher ed marketers do their jobs this year, setting them up for success in a highly competitive landscape.

College presidents face unprecedented challenges as they attempt to bridge generational and ideological divides amidst growing public fury.

Partnerships between employers, higher ed institutions and third-party training programs may be the answer to economic advancement and employment shortages.

Yes, AI is important, but have we forgotten about mental health? Plus, the ‘public trust’ crisis, an entitled Generation Alpha and changing tactics after crises.

William T. Moran’s framework is vital in an era of media fragmentation and rising consumer expectations.

As technology advances, here are three easy starting points for leaders who need to upskill their teams in the use of generative AI.

Villanova’s Mike Brown asked student veterans what they look for when attempting to transition to new careers.

These institutions receive high marks for creatively engaging social media audiences and showcasing what sets their campuses apart.

As artificial intelligence transforms the classroom experience, higher ed leaders are stressing that students need guidance with how and when to use the technology appropriately.

Build a higher ed marcomm program that attracts and retains top student talent by implementing these five tactics.