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In the latest Volt editorial cartoon, three NCAA athletes can finally live out their marketing dreams under the new NIL rules.

On the latest Higher Voltage, a look at why today’s leaders in higher ed must be always-on masters of strategic planning and communications.

Marcomm teams must play central roles in onboarding institutional leaders, whose jobs now include the role of chief brand ambassador.

Why higher education brands are blends of both, and what that means for how they should be executed.

Return-to-campus initiatives should be more than entertaining – they should be strategic.

Social media managers have separate themselves from the accounts they run, for their own good.

John Comerford of Otterbein University joins the podcast to discuss the real value of higher education, and how to rethink it.

In the latest Volt editorial cartoon, the wave of college closures and university consolidations hits home.

As college presidents become more involved in marketing, social media is a built-in part of the job.

Higher ed social media has never been more critical to marketing efforts than it is now, and that’s a good thing.