Archives

Because CMOs can’t effectively tell an institution’s story if they’re not involved in strategic planning.

Drexel University’s Craig Kampes and Joseph Master join Higher Voltage to dig into the origins, strategy, and execution of the school’s “Ambition Can’t Wait” brand awareness campaign, which has been the school’s marketing backbone since 2016.

Bridget Burns discusses the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.

Mary Osako explains UCLA’s storytelling-based approach to marketing, and why they hired a Chief Content Officer and a Chief Brand Officer.

Dyanis Conrad discusses her personal experience and the impact of the ongoing political fight against ‘woke politics’ on college campuses.

As higher ed becomes increasingly politicized, can college and university presidents afford to remain silent?

Ryan Craig explains why expanding access to highly selective institutions like Yale is the key to saving higher ed.

Teresa and Erin discuss how to educate university leadership on managing intercollegiate athletic programs.

Colin Diver, author of the book “Breaking Ranks,” joins the podcast to discuss the problem with college rankings and how to replace them.

Vlogger and entrepreneur Hank Green on why he cofounded the online education platform Study Hall.