Archives


What We Learned: eduWeb Spring Innovation Showcase 2021

The trends and troubles facing higher education, as discussed at eduWeb’s spring 2021 virtual conference.

The Cinderella Strategy: How Butler University Invested in Athletics and Won Big

How an investment in men’s basketball elevated the small Indiana school to national prominence.

The Academic Nomad: 3 Keys to Understanding Today’s Higher Ed Students

The traditional four-year, on-campus college student is less the norm than ever. At all levels of higher ed, today’s students demand mobility and flexibility.

Brand Strategy Deep Dive: Inside Drexel’s “Ambition Can’t Wait” Campaign

Inside the origins, strategy, and execution of Drexel University’s ongoing brand awareness campaign.

4 Ways to Navigate Alumni Engagement in a Divisive Political Climate

How do you talk to alumni about political and social issues in this culturally divided time?

How COVID-19 Spiked ‘the Way Things Have Always Been Done’

If COVID-19 has had a silver lining, it is that we have been forced to do everything in new ways. Let’s embrace that.

The Biggest Challenges and Opportunities in Higher Ed Marketing in 2021

Three higher ed marcomm leaders on what’s working, what’s not, and what’s in store for 2021.

How to Market a University

Stony Brook University’s Teresa Flannery discusses her new book and one of the most fundamental challenges in higher ed today.

Why Stellar Student Services Require Internal Marketing Resources

Student don’t find services just because they exist; thinking of them as a target marketing audience can help.

The Lessons of 2020 That Will Shape 2021

A look at the major trends in how, where, and when we will reach our audience as higher ed marketers in 2021.