It’s tough out there for higher education marketing and communications professionals.
Political, cultural and technological forces are presenting challenges like never before.
And while academics pine for yesterday’s system and pundits plot angst-inducing changes in student preferences and demographics, today’s marketing professionals find themselves short on resources and tasked with the increasingly difficult job of reaching and influencing target audiences in the name of larger class sizes, higher rankings, and increased endowments.
It’s here that Volt exists.
Volt was founded on the notion that when we share our individual beliefs, successes, and failures, we raise the level of the marketing game across the entirety of higher education. Here, you’ll find news, opinions, best practices and helpful resources created for higher education marketing and communications pros by higher education marketing and communications pros.
Our goal? To become required reading (and listening and watching) for current and aspirational education executives who want to elevate how schools communicate their uniqueness and value.
If that sounds good to you, stick around. We think you’ll like it here.
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And if you would like to write for Volt, or if you have an idea or topic that you think we should cover, contact us at hello@voltedu.com.