Director, Communication and Marketing

Optimizing our enrollment mix is crucial to the long-term viability of Indiana University (IU) Indianapolis. There are several factors that influence a student’s college choice, persistence, graduation, and success. The Division of Enrollment Management is comprised of over 100 full-time staff in the Office of Undergraduate Admissions, Office of Financial Aid and Scholarships, Office of the Registrar, Office for Veterans and Military personnel, P-12, as well as other areas supporting student enrollment. The Division also oversees and provides insight for its enrollment operations for the Fort Wayne and Columbus campuses.

Department-Specific Responsibilities

• Serves as the primary administrator of IU Indianapolis Division of Enrollment Management communications and marketing strategy.
• Develops and executes compelling and differentiated campaigns related to undergraduate recruitment and enrollment efforts for Indiana University Indianapolis.
• Manages and implements concurrent, interdependent short-, medium-, and long-term marketing and communications projects that support and achieve divisional goals and priorities.
• Utilizes data to make informed decisions and continuously improve marketing and communication strategies.
• Implements and supports project management methodologies, an integrated visual identity system, editorial schedule, and production calendar for recruitment and enrollment communications activities.
• Produces, edits, and approves traditional and digital communications and marketing products that support activities and programs and engage identified target audiences.
• Reviews, manages, and approves undergraduate recruitment marketing and communication content across traditional and digital channels, edit/track for consistency, accuracy, and timeliness. Assures the integrity, high-quality, and consistency of the university’s image, tone, style, narrative, visual identity, and brand.
• Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, sets strategic priorities, and directs the work of people leaders within marketing and communications.
• Ensures team provides services necessary to fulfill responsibilities and maximize creativity, productivity, and effectiveness. Creates a culture of collaboration and accountability through evidence-based decision making, outcomes assessment, and process improvement where individual and team progress, deadlines, and results are reported and evaluated with regularity.
• Ensures projects are completed by identified deadlines and on budget. Assures successful outcomes by adopting best-practice project management methodologies, quality assurance metrics, and risk mitigation plans. Manages and reconciles enrollment management marketing and communications budgets.
• Coordinates and collaborates with campus leadership to incorporate enrollment objectives into broader communications and marketing activities, talking points, presentations, reports, social media efforts, and other channels.
• Works collaboratively with partners across the university system to provide strategic support and ensure consistent delivery of the brand across channels.
• Manages relationships with various internal and external stakeholders; determines marketing needs, projects, and programs to align with objectives and goals and coaches people leaders on processes such as the development of marketing timelines related to such initiatives.
• Monitors industry trends and best practices and implements strategic process and policy changes to optimize operations and progress toward objectives.
• Advises on best practices for strategic marketing plans to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
• Continues to upgrade knowledge, skills, and abilities needed to stay abreast of best practices and industry trends.
• Participates in the development and execution of comprehensive marketing plans and projects that achieve enrollment objectives with key target audiences and both internal and external constituent groups.
• Oversees personnel and resources responsible for producing integrated communications media that support recruitment, retention, enrollment, and potentially other Enrollment Management areas and activities.
• Cultivates and stewards relationships with key stakeholders to inspire a culture of creativity, collaboration, and innovation as part of a broader, synchronized multi-disciplinary team of communications and marketing professionals.

General Responsibilities

• Directs operations for the marketing and communications function by providing oversight and direction within a department, large multi-faceted department, or multiple departments.
• Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, and directs the work of a team of Marketing Generalists and/or Marketing Assistants.
• Manages relationships with various internal and external stakeholders; determines marketing needs, projects, and programs to align with objectives and goals and supervises processes such as the development of marketing timelines related to such initiatives.
• Independently develops, evaluates, and executes basic and highly complex strategic marketing plans for a department, functional area within a department, or large, multi-faceted department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
• Responds to escalated and complex inquiries and requests from direct reports and stakeholders; acts as a resource and explains policies, procedures, and programs.
• Assists in budget planning and administration for marketing initiatives, including expenditures, revenue projections, and project and program costs.
• Regularly researches relevant subject matter to increase knowledge in area(s) of specialty; monitors industry trends and best practices, makes process and operational and strategic recommendations to manager, and assists in implementing procedural changes.
• May provide guidance to lower-level Marketing Leaders.

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required

• Bachelor’s degree in communications, marketing, English, public relations, or a related field.

Required

WORK EXPERIENCE

• 4 years in relevant field.
• 1 year of management experience in a relevant field.

Skills

Required

• Proficient written and verbal communication skills.
• Maintains a high degree of professionalism.
• Demonstrates time management and priority setting skills.
• Demonstrates a high commitment to quality.
• Excellent organizational skills.
• Excellent collaboration and team building skills.
• Effectively coaches and delivers constructive feedback.
• Instills commitment to organizational goals.
• Demonstrates excellent judgment and decision making skills.
• Effective conflict management skills.
• Builds and manages effective teams.

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

The Division is looking for individuals who value and embrace innovation, change, and entrepreneurial mindsets and approaches in advancing the mission of IU Indianapolis.

IU Indianapolis

Indianapolis, Indiana

$90,000.00 – 94,500.00 annually

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic group life insurance paid by IU
• Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
• Base retirement plan with generous IU contributions, subject to vesting
• Voluntary supplemental retirement plan options
• Tuition subsidy for employees and family members taking IU courses
• 10 paid holidays plus a paid winter break each year
• Generous paid time off plans
• Paid leave for new parents and IU-sponsored volunteer events
• Employee assistance program (EAP)

Learn more about our benefits by reviewing the IU Benefit Programs Brochure.

Career Level: Sr. Operational

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Marketing