Assistant Vice President of Marketing

The Assistant Vice President of Marketing serves as Maryville University’s senior marketing leader and a key strategic partner within the Strategic Enrollment and Marketing Division. This role leads an integrated, data-informed marketing organization that drives enrollment growth, net tuition revenue, and long-term brand strength. The AVP ensures that Maryville’s mission and student-centered values are reflected across every touchpoint while developing and executing strategies for institution-wide branding, marketing, and communication. This includes supporting enrollment, alumni engagement, development, public relations, and creative initiatives.

Supervisory Responsibility

Supervises marketing team leaders.

Essential Responsibilities

• Strategic Marketing Leadership
  • Develop and execute a comprehensive marketing and brand strategy to support near-term enrollment outcomes and long-term institutional reputation, trust, and differentiation goals aligned with Maryville’s strategic plan.
  • Serve as a strategic partner to enrollment leadership, driving demand generation, inquiry growth, conversion optimization, yield, and net tuition revenue across undergraduate, graduate, online, and workforce programs.

• Digital and Performance Marketing
  • Lead digital and performance marketing efforts, including website strategy, paid media, SEO/SEM, CRM-integrated campaigns, and conversion rate optimization.
  • Establish, monitor, and report on key performance indicators (KPIs) tied to enrollment and revenue outcomes, such as enrollment growth, net tuition revenue contribution, cost-per-lead, cost-per-enrollment, yield, and marketing ROI.

• Institutional Collaboration
  • Partner with the Division of Institutional Development and Community Prosperity and University Leadership to support fundraising, alumni engagement, and awareness campaigns through strategic marketing and communications.
  • Collaborate with Athletics to strategically leverage athletic programs and events, enhancing the university’s overall brand visibility.
  • Work with academic and administrative leaders on program launches, market expansion, and reputation-building initiatives that advance access and opportunity.

• Brand Strategy and Governance
  • Oversee brand strategy, messaging, and governance to ensure a consistent and student-centered narrative that reinforces Maryville’s leadership in access, innovation, and outcomes.
  • Manage the marketing budget and external partners, ensuring responsible stewardship of resources and alignment with institutional priorities.

• Team Leadership and Development
  • Build, lead, and develop a high-performing marketing organization grounded in collaboration, accountability, innovation, and continuous improvement.
  • Collaborate with technology partners to oversee the marketing technology stack and data infrastructure, enabling performance insights and operational excellence.

Qualifications

• Required Knowledge, Skills, or Abilities
  • Minimum of 10 years of progressive marketing leadership experience, preferably in higher education or a mission-driven organization.
  • Demonstrated success in enrollment or growth marketing, brand strategy, and digital performance marketing.
  • Strong analytical and strategic skills with the ability to translate data into action and results.
  • Proven experience leading teams, managing significant budgets, and influencing senior leaders and cross-functional partners.

• Required Formal Education
  • Bachelor’s degree in marketing, communications, business, or a related field required; master’s degree preferred.

Physical Demands

• This role requires consistent on-campus presence and frequent participation in community-based activities as a leader advancing Maryville’s storytelling and brand visibility.
• Availability during evenings and weekends is expected as needed to support events, campaigns, and key initiatives.

Additional Applicant Information

• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
• All employees are expected to remain current in their field and adapt to evolving knowledge and skills.
• An offer of employment is contingent upon successful completion of a background screening.
• Applicants requiring University sponsorship to obtain employment authorization will not be considered for this position.

Equal Opportunity Statement

Maryville University is committed to a policy of equal opportunity and prohibits discrimination on the basis of age, disability, gender, genetic information, marital status, national origin, race/color, religion, sex, sexual orientation, veteran status, or any other status protected by law. This extends to all aspects of the employment relationship, including recruiting, hiring, training, on-the-job treatment, promotion, layoff, and termination.