Director of Marketing

Position Details

The University is committed to providing an educational, residential, and working environment that is free from harassment and discrimination. Members of the University community, applicants for employment or admissions, guests and visitors have the right to be free from harassment or discrimination based on race, color, creed, religion, ancestry, gender, sex, pregnancy and related conditions, sexual orientation, gender identity or expression, age, disability, genetic information, national origin, ethnicity, family responsibilities, marital status, veteran or military status, citizenship status, or any other status protected by applicable law.

Sexual harassment, including sexual violence, is a form of sex discrimination prohibited by Title IX of the Education Amendments of 1972. The University does not discriminate on the basis of sex in its educational, extracurricular, athletic, or other programs or in the context of employment.

About

The University will promptly address reports of discrimination under the University Non-Discrimination and Anti-Harassment Policy (NDAH Policy) or the Sexual Harassment and Sexual Misconduct Policy (SHSM Policy). Anyone who has questions about the above referenced policies, or wishes to report a possible violation of one of the policies should contact:

Elizabeth M. Garcia

Title IX Coordinator

Office of Institutional Compliance & Title IX

Institute of Molecular Biology & Medicine, Suite 315

elizabeth.garcia2@scranton.edu

(570) 941-6645

https://www.scranton.edu/compliance-titleix/

The University of Scranton is an Equal Opportunity Employer/Educator.

University Mission

The University is a Catholic and Jesuit University animated by the spiritual vision and the tradition of excellence characteristic of the Society of Jesus and those who share in its way of proceeding. All candidates must indicate how they would help communicate and support the Catholic and Jesuit identity and mission of the University. The University’s mission statement and a description of the history and concepts of the Ignatian teaching philosophy may be found at https://www.scranton.edu/about/jesuit-tradition/index.shtml.

Department Admissions Job Purpose

Applicants must be authorized to work for any employer in the U.S.

The Director of Marketing provides strategic leadership for the University’s brand and marketing efforts, ensuring a cohesive, data-informed approach drives student enrollment, strengthens the University’s visibility, and elevates its reputation across key audiences. This role oversees the development and execution of comprehensive, multi-channel marketing strategies; stewards the University’s brand across all platforms; and leads a high-performing marketing team in delivering innovative, research-driven campaigns.

Essential Duties

• Develop and execute comprehensive marketing strategies that advance the University’s brand, support student recruitment, and strengthen engagement across key audiences
• Provide strategic direction for all branding, recruitment, and reputation-focused communications to ensure alignment with institutional goals
• Identify emerging market opportunities, trends, and technologies and recommend strategies to evaluate and integrate them into marketing efforts
• Lead multi-channel marketing planning—including digital, print, email, and social—to drive awareness, enrollment, and engagement
• Oversee consistent and effective use of the University’s brand across all platforms, materials, and campaigns, ensuring accuracy, cohesion, and strong visual/verbal identity
• Monitor brand perception and competitive positioning; propose adjustments to elevate visibility and strengthen the University’s reputation
• Lead the creation, execution, and optimization of integrated marketing campaigns (digital, print, email, social, paid media)
• Oversee development of strategic marketing collateral, creative assets, and advertising to support recruitment and institutional priorities
• Collaborate with the Communications team to produce compelling, audience-specific content that clearly communicates the University’s value proposition
• Manage outsourced marketing projects—including web design, digital advertising, and video production—to ensure quality, alignment, and timely delivery
• Use data analytics to track and evaluate marketing performance; provide regular reports on KPIs, ROI, and campaign outcomes
• Analyze market trends, audience behavior, and competitor activity to inform strategic decisions and identify opportunities for differentiation
• Coordinate and execute market research projects and share insights to guide marketing direction
• Manage, mentor, and evaluate marketing and creative services staff including the Social Media Manager, Digital Marketing Specialist, and Marketing Specialist
• Foster a collaborative, innovative, and accountable team culture focused on excellence and results
• Oversee the marketing department’s budget, ensuring efficient and effective allocation of resources

Additional Skills Required

• Proficiency in marketing and marketing analytics tools
• Strong leadership skills with experience managing and mentoring a marketing team
• Expertise in digital marketing, including SEO, SEM, social media, email marketing, and content strategy
• Excellent communication and interpersonal skills, with the ability to build relationships across departments and external partners
• The ability to uphold human dignity and respect by recognizing each person’s worth, valuing diverse perspectives, and treating others with kindness, fairness, and empathy
• Must be able to respect, support and contribute to the University’s Catholic and Jesuit mission

Minimum Education Requirements

• Bachelor’s degree in marketing, communications, public relations, business, or related field

Preferred Education

• Master’s degree is preferred

Minimum Job Experience Requirements

• Minimum of five (5) years of progressive experience in marketing leadership, preferably in a higher education setting

Preferred Qualifications Years of Experience 5 University Classification Professional FLSA Classification Exempt Schedule/Work Hours Monday through Friday, 8:30 a.m. to 4:30 p.m. Additional hours as required. Full Time/Part Time Full-Time Annual Schedule 12

Special Instructions to Applicants Posting Number S0984P

Open Date 11/10/2025

Close Date 11/24/2025

Open Until Filled No