In her latest advice column, Jaime Hunt answers a question about authentic inclusive marketing and also counsels a leader whose team opposes a new project management tool.
Dear Jaime is Volt’s regular advice column from Jaime Hunt, our columnist and a higher ed marketing pro. To send her a question you’d like answered (anonymous or signed, you decide!), you can email her at dearjaime@voltedu.com or send her a message on LinkedIn.
Today’s video column tackles two questions, the first about authentic, non-performative inclusive marketing and the second about implementing a new project management tool in a team that is strongly resistant to change.
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How AI, private equity, changing search behaviors and burnout are defining higher ed marketing right now.
In an internet awash with AI-generated content, how do you still reach your audience while maintaining your integrity?
Plus, what to do if you think you’re ready for a promotion, but there are no signs of roles above you opening up any time soon.
