Social Media Specialist I

Job Summary

The Social Media Specialist I coordinates web design and social media communications for The Water School consistent with guidelines and initiatives set forward by University Marketing & Communications. This position is responsible for developing websites for both internal and external audiences and for aligning social media stories and postings with student and community interests. The Social Media Specialist I works closely with the Manager of Community Engagement and Communications to integrate web design and social media campaigns that focus on FGCU’s five-county service region.

FGCU is a member of the State University System of Florida and an Affirmative Action and Equal Employment Opportunity and Access Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, disability, sex, pregnancy, national origin, marital status, genetic predisposition, sexual orientation, gender identity/gender expression, veteran status, and any other protected class(es), as required by applicable state and federal law, as well as University regulations and policies.

Job Description
Typical duties may include but are not limited to:

• Manages the design and development of websites and social media presence that supports the mission of The Water School.
• Provides creative leadership in generating original ideas for marketing and social media strategies that achieve strategic goals, ensure that designs follow university branding guidelines, and are in-line with appropriate audiences and timelines.
• Ensures that websites and social media content are maintained and up to date; works closely with University Marketing & Communications to the evaluate overall impact.
• Builds relationships with The Water School faculty, staff, and students to capture photos and videos for use on websites and social media content.
• Coordinates print and electronic publications including newsletters, brochures, invitations, flyers, and announcements.
• Stays current with new technical developments in social media and social media platforms and promotes best practices, as appropriate.

Other Duties

• Performs other job-related duties as assigned.

Additional Job Description

Required Qualifications

• This position requires either six years of directly related full-time experience or, as an alternative, a Bachelor’s degree from an accredited institution in an appropriate area of specialization and two years of full-time experience directly related to the job functions.
• Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Outlook).
• Any appropriate combination of relevant education, experience, and/or certifications may be considered.

Preferred Qualifications

• Two years of professional full-time experience in marketing, public relations, social media, or website development.
• Work experience in higher education.
• Experience with publishing, imaging, or graphics software (e.g., FrontPage, Adobe Photoshop, Illustrator, Acrobat, InDesign, Dreamweaver).

Knowledge, Skills & Abilities

• Knowledge of policies, procedures, and regulations pertaining to the position.
• Knowledge of marketing strategies and communication principles.
• Knowledge of Web Content Accessibility Guidelines (WCAG).
• Knowledge and experience designing, implementing and assessing the effectiveness of marketing strategies and promotional materials.
• Knowledge of and ability to post photographs to various social media sites.
• Knowledge and ability to recognize and implement video, broadcast production techniques and standards, branding and marketing principles.
• Knowledge and proficiency in use of publishing and design software
• Excellent interpersonal, verbal, and written communication skills.
• Strong organizational skills and an ability to prioritize and complete simultaneous projects within deadlines.
• Ability to work successfully as both a member of a team and independently with minimal supervision.
• Ability to thrive in an organization that values the diversity of its student body and workforce and actively promotes an equitable environment.