Digital and Social Media Specialist

Job Description

The Office of the Chief Operations Officer (COO) seeks a digital and social media specialist to support its wide-ranging marketing and communications efforts. A skilled communicator with the ability to create engaging content and foster community interaction, the digital and social media specialist will report to the Assistant Director of Marketing and Communications and work collaboratively as part of a dynamic marketing unit. This position is responsible for developing and executing strategic social and digital media outreach to the broader University community, including students, faculty, staff, families, and guests. The role will develop content for posting on all designated social media outlets, monitor peer and competitor presence/perceptions, report relevant analytics, and strive for consistent audience growth. In addition, this position is responsible for hiring and supervising a team of student brand ambassadors and assisting with the updating of all division websites; writing and creating content as needed. Collaborates closely with the University’s central communications and marketing staff to ensure messaging aligns with the University’s overarching communication and marketing plans, content strategy, and editorial calendar, and follows University brand standards (design, language, etc.), governance (digital, social media), and brand approach.

Education and Experience

• Bachelor’s degree in journalism, communication, graphic design, marketing or related field required.
• Two (2) plus years of experience managing professional social media channels preferred.

Skills and Knowledge

• Highly creative, with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Excellent communication skills, strong photography and videography skills.
• Skilled social content creator, familiarity with all major social channels required.
• Proficiency with Canva, the Adobe design suite, and content management systems preferred.
• Must have impeccable judgement and be able to collaborate frequently with team members.

Responsibilities

• Working with the Assistant Director of Marketing and Communications, create social and digital collateral for marketing campaigns, ensuring the content is consistent with the Office of the COO’s key messages and adheres to the University’s internal policies and brand guidelines.
• Coordinate with the University colleagues and the enterprise-level social media team as needed to pitch stories and content to be shared on other University channels.
• Increase overall brand awareness for units within the Office of the COO, as well as services offered within units to increase revenue growth.
• Ensure a consistent brand voice and presence across all social media platforms.
• Hire and coordinate a team of student interns and brand ambassadors; create weekly and monthly content plans for students to execute.
• Review content produced by brand ambassadors.
• Update and improve digital presence for all COO unit websites.
• Ensure a consistent brand voice and presence across all websites.
• Utilize analytics tools as needed to guide redesign and reorganization, optimizing company pages on various platforms,
• Other position-related duties as assigned.

Physical Requirements

Not Applicable

Tools/Equipment

Not Applicable

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.

About Syracuse University

Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.

About The Syracuse Area

Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.

EEO Statement

Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Commitment to Supporting and Hiring Veterans

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Commitment to a Diverse and Inclusive Campus Community

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.