Web Strategist (Digital Marketing Specialist)

VP COMMUNICATIONS & MARKETING (UA-VPCM-IUBLA)

University Communications and Marketing (UCM) provides strategic leadership to protect, advance, and elevate the university’s brand and reputation in Indiana and around the world by creating guiding resources for and collaborating with communications and marketing partners across all IU campuses, schools, departments, and centers.

Indiana University Communications And Marketing Seeks a Web Strategist To Develop And Execute Brand And Enrollment Marketing Strategies To Enhance The Web Presence Of Indiana University. The Web Strategist Is a Member Of The Web Strategy Team, Which Is Part Of IU’s Web And Digital Strategy Team In UCM. The Team Guides The Digital Presence For The University, Ensuring That It Clearly Communicates Our Stories, Makes It Easy To Find Information, And Is Accessible To Anyone. It Also Directly Manages 4 Key IU Websites:

• iu.edu
• bloomington.iu.edu
• indianapolis.iu.edu
• online.iu.edu

Department-Specific Responsibilities

• Develops and executes a web strategy, in collaboration leadership and other stakeholders, that is informed by business goals.
• Defines, manages, and reports on Key Performing Indicators (KPIs); tracks and analyzes web performance metrics; and sets initial benchmarks for the university’s digital presence based on existing data and from industry standards.
• Develops and maintains an editorial calendar for content updates to the website, seeking input from stakeholders and ensuring timely publication.
• Reviews and interprets analytics and behavioral data from the website, providing regular reports with actionable insights and recommendations.
• Communicates performance metrics, trends, and progress toward KPIs with stakeholders.
• Identifies and analyzes site performance issues and develops and implements strategies to address issues in collaboration with functional teams (designers, developers, content creators).
• Independently develops and executes basic and increasingly more complex web strategies to advance marketing goals and objectives, including data collection, target market definition, market research, user research, and development of project timelines.
• Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, user research, and best practices.
• Manages relationships with various internal and external stakeholders and acts as a collaborative resource in developing web strategies.
• Manages the website’s information architecture.
• Ensures new content is housed in the right place in the university’s information architecture and is created in a way that allows for optimal maintenance.
• Interfaces with developers by communicating requirements, prioritizing new features and functionality, and ensuring that requirements are met.
• Regularly reviews and updates web performance metrics, identifying potential issues and opportunities to address and resolve with the team.
• Plans and leads meetings for planning and review and meetings with stakeholders to present reports on KPIs, trends, and strategic insights and discuss progress towards goals and any adjustments needed.
• May participate in team-based planning to align strategies and deadlines across various concurrent projects and initiatives.
• Maintains web performance metrics in the areas of accessibility and quality.
• Provides best practice guidance to the IU community who manage websites outside of the team’s purview.
• Collaborates with designers to create interfaces that optimize for conversion and optimal user experience.

General Responsibilities

• Develops marketing and creative strategies to promote Indiana University through digital channels and increase exposure to a target audience.
• Develops targeting and segmentation approach for digital marketing strategies.
• Reviews and analyzes usage trends and effectiveness of digital marketing strategies, recommend and implement changes as necessary.
• Works with other marketing and web teams to identify a target market and create a marketing campaign for digital technologies.
• Regularly consults with staff, faculty, colleagues, departments, and/or other stakeholders to curate social media content to specific programs, goals, audiences, and objectives.
• Ensures alignment with university mission, strategies, objectives, and brand guidelines across all digital marketing platforms and content.
• Designs user experience interfaces to ensure consistent and engaging platforms.
• May plan and develops integrated digital advertising schedules.

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required

• Bachelor’s degree in Informatics, User Experience, English, Communications, Journalism, Public Relations, or related field

Required

WORK EXPERIENCE

• 3 years in relevant field

Skills

Required

• Proficient communication skills
• Maintains a high degree of professionalism
• Demonstrates time management and priority setting skills
• Demonstrates a high commitment to quality
• Possesses flexibility to work in a fast paced, dynamic environment
• Seeks to acquire knowledge in area of specialty

Preferred

• Experience using content management systems
• Experience in web strategy, user experience, information architecture, and user research methods

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

No Job Description Available

This position can be located on any IU campus.

This position is eligible for remote work or to work a hybrid schedule (mix between remote and3 in-person workdays), subject to change in the future based on university policy and business needs.

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Multiple plan options for medical insurance
• Dental insurance
• Health Savings Account with generous IU contribution
• Life insurance, LTD, and AD&D options
• Base retirement plan contribution from IU, subject to vesting
• Additional supplemental retirement plan options
• Tuition benefit for IU classes
• 10 paid holidays per year
• Generous Paid Time Off
• Paid Parental Leave
• Employee Assistance Program (EAP)

Learn more about our benefits by reviewing our online Benefits Brochure.

Career Level: Career

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Digital Marketing

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This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University’s Notice of Non-Discrimination here which includes contact information.

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Telephone: 812-856-1234