Marketing & Communications Coordinator

Title: Marketing & Communications Coordinator

Department: Career & Life Design Center

Regular or Temporary: Regular

Hours Per Week: 40

FLSA Determination: Exempt

Weeks Per Year: 52

Open Date: 10/09/2024

Open Until Filled: Yes

Full or Part Time: Full Time

Position Summary

Trinity College seeks a staff that reflects the changing demographics of our student body. Our student body is diverse, representing forty-one states and seventy countries, with 21 percent U.S. students of color and 50 percent who identify as women. More than 90 percent of students live on campus. Trinity is a highly selective, independent, nonsectarian liberal arts institution located in the capital city of Hartford, Connecticut. With more than 2,100 full-time undergraduate students and ninety-one graduate students, the college maintains a rigorous academic profile complemented by a vibrant and diverse co-curricular program. We consider our location in a culturally and socioeconomically diverse capital city to be among Trinity’s most distinctive assets, and we cultivate strong connections with our surrounding neighbors and with institutions and organizations throughout Hartford and the region. As a preeminent liberal arts college in an urban setting, Trinity College prepares students to be bold, independent thinkers who lead transformative lives.

• The Marketing & Communications Coordinator for the Career & Life Design Center is responsible for crafting and executing a comprehensive marketing strategy that amplifies the Center’s mission and student success stories.
• This role involves creating compelling content, managing the Center’s social media presence, and coordinating digital and print marketing efforts to engage students, alumni, and campus partners.
• The coordinator will develop and implement targeted email campaigns, oversee website content updates, and design visual materials that reflect the Center’s brand identity.
• Additionally, the role requires analyzing communication metrics to optimize strategies and ensure impactful storytelling across all channels.

Qualifications

Bachelor’s degree in marketing, communications, business administration, or a related field. 2+ years of experience in program coordination, operations, marketing, or a related role.

• Strong organizational and project management skills with the ability to manage multiple tasks and deadlines.
• Proficiency in data management, including experience with spreadsheets, databases, and reporting tools.
• Excellent communication skills, both written and verbal, with the ability to engage diverse stakeholders.
• Experience in digital marketing, including social media management, email campaigns, and content creation.
• Ability to work independently and as part of a team, demonstrating initiative and problem-solving skills.
• Strong attention to detail and ability to maintain accuracy in data tracking and reporting.
• Experience with marketing platforms such as Canva, Adobe Creative Suite, or other content creation tools.
• Knowledge of systems like Handshake, PeopleGrove, and/or uConnect.

Proven ability to analyze data and provide actionable insights for program improvement.

Special Instructions to Applicants: All applicants must apply online by submitting their resume, cover letter and three references.