Marketing Coordinator

Job Summary:

This position is a multi-functional position within International Academic Programs (IAP), a unit in The International Division, which serves as the largest study abroad office at UW-Madison. IAP administers more than 300 campus-wide study abroad, domestic study away and international internship programs and annually sends over 2,500 UW-Madison students abroad. The IAP Marketing Coordinator will report to the IAP Marketing Manager and will help support the growing UW-Madison study abroad event and communication needs, including event coordination and promotion, social media marketing, and digital content management.

Responsibilities: Responds to and consults on marketing requests, serves as the liaison to the marketing team, manages client projects, and maintains account relationships in support of institutional marketing goals

• 30% Serves as a main point of contact and unit liaison for individuals and groups; assesses, responds to, and consults with clients about their marketing requests providing creative recommendations and solutions
• 20% Maintains marketing account relationships, identifies opportunities to promote marketing products and services to best meet account needs and align with unit objectives and strategic initiatives
• 20% Collects, analyzes, prepares, and summarizes data and trends, disseminating information to appropriate entities according to established policies and procedures
• 30% Provides management and coordination to ensure that marketing campaigns meet deadlines and stay within budget

Tasks:

• Coordinate IAP promotional events, in person and virtual, such as informational sessions, classroom visits, as well as IAP participation in campus wide events and resource fairs.
• Present study abroad information to a variety of audiences in both virtual and in-person settings.
• Implement and assist in developing a social media marketing strategy to support the visibility of IAP’s programs, resources, and student experiences.
• Assist with the planning, creation, and distribution of IAP promotional materials and resources.
• Curate and maintain IAP’s promotional media library in alignment with IAP’s brand and mission.
• Work in collaboration with the Resource Center Coordinator to collect photos, videos, and profiles from returned students – including photo and video contests, and scholarship recipient engagement content.
• Support IAP’s email marketing strategy by generating and maintaining email lists, as well as drafting and distributing email campaigns as needed.
• Proofread and edit communication for external and internal stakeholders including, but not limited to: on-campus publications, newspapers, blogs, and videos.
• Utilize data and analytics to measure effectiveness of events, marketing, and communications, and provide recommendations for improvements.
• Implement current best practices to ensure accessible and inclusive digital media and events.
• Participate in department meetings and retreats. Assist with special events and outreach activities, such as the Study Abroad Fair.
• Other duties as assigned.

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background – people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion

Education:

Required

Associate’s Degree

Preferred Bachelor’s Degree in Marketing, Communications, Art, Design, Digital Media, or a related field

Qualifications:

Required

• Experience with event planning and promotion.
• Proficient and polished public speaking skills.
• Proficient at short form content writing
• Experience managing multiple projects simultaneously

Preferred

• Experience working with Adobe Creative Suite and/or Canva, particularly Photoshop, InDesign, and Rush
• Familiarity with AP style
• Ability to work in a fast-paced, team-oriented, collaborative environment
• Demonstrated experience working independently with strong attention to detail, resourcefulness, and organizational skills to meet important deadlines in a high-traffic, high-demand environment
• Demonstrated commitment to and experience working with diverse populations
• Excellent interpersonal communication (oral and written) skills, and a sense of humor
• Demonstrated critical thinking and decision-making skill
• Experience with databases and spreadsheets
• Experience managing social media platforms (Instagram and Facebook)

Work Type:

Full Time: 100%

This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location.

Appointment Type, Duration:

Ongoing/Renewable

Salary:

Minimum $47,000 Maximum $55,000 ANNUAL (12 months)

Depending On Qualifications

Additional Information:

Diversity and inclusion are primary values for the International Academic Programs (IAP) and are integral to achieving our strategic goals. We seek candidates with an awareness of and commitment to the principles of diversity and inclusion across all spectrums.

This is a hybrid position which will require a combination of in-person work on-campus and remote work.

How to Apply:

Please submit a cover letter, CV/resume, and a list of three professional references through the online jobs portal by the assured consideration date.

Contact:

Kristine Schutte

kristine.schutte@wisc.edu

608-262-5804

Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Official Title:

Marketing Coordinator(CM013)

Department(s):

A10-INTL DIVISION/INTL DIVISION

Employment Class:

Academic Staff-Renewable

Job Number:

306795-AS

The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, click here

If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/

Employment may require a criminal background check. It may also require you and your references to answer questions regarding sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.