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Your social media team is not okay.

The social media industry is in chaos and so are its workers, who are struggling with burnout.

Are we ready for the social media influencer takeover?

Influencer marketing and AI are shaping social media in 2025—and higher ed must navigate these trends carefully to stay authentic and effective.

The night TikTok went dark.

The recent 12-hour TikTok outage was a stark reminder of how dependent content creators are on social platforms.

Boring? Think Again: Social Media Content That Stole the Show in 2024

Discover the unexpected niche social media content of 2024 that turned “boring” into brilliant.

Are you still using follower count to define social media success?

AI-driven curation is reshaping social media, and engagement now reigns supreme over follower count.

Why Bluesky may not be your school’s next social media star.

Emerging platforms like Bluesky might be gaining buzz, but without one key factor, they’re unlikely to be the future of social media.

I’m getting too old for this … or am I?

Three ways to stay relevant, build trust and thrive in the fast-paced world of social media, no matter where you are in your career or how old you are.

WTF is “skibidi Ohio rizz”?

A handy guide for when to adopt the vernacular of Gen Alpha, and when not to.

To meme or not to meme? How to use memes without getting burned.

Or, the demure art of playing hot to go.

The TikTok ban is coming. Here’s how to adapt your social media strategy.

The ultra-popular social media platform is poised to be banned in mere months. Do not fear; we have been here before.