Category Archives:

Andy Fuller, Director of Strategic Content, and Liz Harter, Social Media Manager, discuss Stories at Notre Dame.

Kate Jolly and Amber Turner share five key takeaways from their 24-hour online-driven social media fundraising event.

Matt Lindsay and Jen Riordan share lessons from George Washington University’s $1 Billion “Making History” campaign.

JP Rains, Director of Digital Strategy at Laurentian University, explains why your institution needs a student journey map.

Jackie Vetrano discusses the story behind Skidmore College’s podcast series, “This is Skidmore.”

Celia Cameron explains how she led a school-wide rebrand in 11 months at Cabrini University with a small internal team and minimal budget.

Jenny Petty shares how the University of Wyoming transformed its website and adopted the inbound marketing methodology.

Melissa Richards and Janika Carey discuss how Sweet Briar attracts prospective students through its admissions blog.

Amanda Costello shares her view of a content strategist and why the perception of the website as a product is so rampant in higher ed.

Rick Clark, Director of Undergraduate Admissions at Georgia Tech, shares how he blends the personal with the professional through his blog.