Category Archives:

Sara Custer, editor-in-chief of Inside Higher Ed, joins Erin and Teresa to discuss the current state of the higher ed sector, including the role of media and early impacts of the Trump administration.

Emily Brennan discusses the changing landscape of blogging in higher ed, the rise and fall of Medium, and publishing on rented land.

Gina Benigno discusses the rise of video marketing and how Temple addresses annual events in new ways to engage its audience.

Adam Castro discusses new trends in enrollment management and how students have become more empowered in choosing a college.

Michelle Bartonico shares how Trinity University is using brand ambassador kits to supply digital assets to its constituents.

David Boardman, dean of the Lew Klein School of Media and Communication at Temple, talks about staying socially engaged as dean.

In a special live episode, marketing panelists discuss the biggest shifts and trends in education marketing over the past decade.

Dr. Liz Gross discusses the case for engaging in true social listening and how campus professionals can get started.

Learn about Butler’s decision to send care packages from their mascot, Butler Blue III, to the dogs and cats of admitted students.

Explore social takeovers with panelists from the University of Tennessee, University of Surrey, University of Warwick, and Wheaton College.