Category Archives:

Leadership is about action—building trust, earning credibility, and demonstrating commitment—and having a plan makes all the difference.

Speaking out on high-profile issues like executive orders and policy changes is a delicate task—but in higher ed leadership, silence can be just as damning as saying the wrong thing.

The latest ADA updates aren’t introducing new requirements—they’re reinforcing the need for a cultural shift in higher ed toward proactive digital accessibility.

The economic impact of higher ed goes far beyond the classroom—these institutions are job providers, research centers and essential pillars of their communities.

Higher ed has been slow to embrace digital marketing, but AmbioEDU and performance TV are proving that targeted, data-driven strategies can make a measurable impact.

The search cliff is here, and if institutions don’t rethink recruitment with AI, storytelling, and owned marketing channels, they risk falling behind in the race for students.

Sara Custer, editor-in-chief of Inside Higher Ed, joins Erin and Teresa to discuss the current state of the higher ed sector, including the role of media and early impacts of the Trump administration.

Emily Brennan discusses the changing landscape of blogging in higher ed, the rise and fall of Medium, and publishing on rented land.

Gina Benigno discusses the rise of video marketing and how Temple addresses annual events in new ways to engage its audience.

Adam Castro discusses new trends in enrollment management and how students have become more empowered in choosing a college.