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Higher ed has been slow to embrace digital marketing, but AmbioEDU and performance TV are proving that targeted, data-driven strategies can make a measurable impact.

The search cliff is here, and if institutions don’t rethink recruitment with AI, storytelling, and owned marketing channels, they risk falling behind in the race for students.

Sara Custer, editor-in-chief of Inside Higher Ed, joins Erin and Teresa to discuss the current state of the higher ed sector, including the role of media and early impacts of the Trump administration.

Emily Brennan discusses the changing landscape of blogging in higher ed, the rise and fall of Medium, and publishing on rented land.

Gina Benigno discusses the rise of video marketing and how Temple addresses annual events in new ways to engage its audience.

Adam Castro discusses new trends in enrollment management and how students have become more empowered in choosing a college.

Michelle Bartonico shares how Trinity University is using brand ambassador kits to supply digital assets to its constituents.

David Boardman, dean of the Lew Klein School of Media and Communication at Temple, talks about staying socially engaged as dean.

In a special live episode, marketing panelists discuss the biggest shifts and trends in education marketing over the past decade.

Dr. Liz Gross discusses the case for engaging in true social listening and how campus professionals can get started.