Category Archives:


Higher Voltage

Is List Buying the Best We Can Do?

Jens Larson, Director of Student Communications at Eastern Washington U, shares his legal, ethical, and ROI concerns with name buys.

Creating Authentic Content through Instagram Stories

Jason Boucher explains how the University of New Hampshire creates authentic social content through student takeovers on Instagram Stories.

Addressing Sexual Assault on Campus

Jon McBride, Media Relations and Social Media Manager at BYU, explains how his team proactively addressed sexual assault on campus.

Alexa, are Voice Assistants the Next Big Thing on Campus?

David Hakanson, VP, CIO, and Chief Innovation Officer at Saint Louis University, shares SLU’s decision to deploy Amazon Echo Dots on campus.

TargetX, CRMs, and Empowering Staff with Data

Jay Murray, AVP of Enrollment Services at Western Connecticut State University, discusses the value of CRMs and how WCSU implemented TargetX.

Content Repurposing on Campus

Justin Laing, Senior Manager, University of Queensland, describes his goal of producing 10 content pieces from 1 hour with a researcher.

Getting Transparent about the Cost of Attendance

Assistant Director of Web Services Nate Hibma shares the casual, transparent way Calvin College talks to prospects about cost of attendance.

What Does it Mean to be Creative?

Speaker and consultant Amma Marfo joins the show to talk about creativity and how to harness it in our pursuit to improve the greater good.

‘A Constant Barrage’: Social Media, Non-Stop Crisis Comms, and Mental Health

Volt’s podcast is back. Higher Voltage kicks off with a look at the strain on social media pros in this stressful time.

‘People Should Know Better’: Digital Accessibility in Higher Ed Comms

The latest Higher Voltage episode explored accessibility stumbles and best practices, with two of the best in the business.