Category Archives:


Higher Voltage

Lessons from Temple’s Most Socially Savvy Dean

David Boardman, dean of the Lew Klein School of Media and Communication at Temple, talks about staying socially engaged as dean.

Digital’s New Role in Education Marketing and Outreach

In a special live episode, marketing panelists discuss the biggest shifts and trends in education marketing over the past decade.

Bringing the Power of Social Listening to Campus

Dr. Liz Gross discusses the case for engaging in true social listening and how campus professionals can get started.

Butler’s Marketing Goes to the Dogs

Learn about Butler’s decision to send care packages from their mascot, Butler Blue III, to the dogs and cats of admitted students.

We Takin’ Over (Your Social Media Channels)

Explore social takeovers with panelists from the University of Tennessee, University of Surrey, University of Warwick, and Wheaton College.

Start Storytelling like Notre Dame

Andy Fuller, Director of Strategic Content, and Liz Harter, Social Media Manager, discuss Stories at Notre Dame.

Five Key Takeaways from Purdue University’s Day of Giving

Kate Jolly and Amber Turner share five key takeaways from their 24-hour online-driven social media fundraising event.

Lessons from George Washington University’s $1 Billion Campaign

Matt Lindsay and Jen Riordan share lessons from George Washington University’s $1 Billion “Making History” campaign.

X Marks the Spot: Understanding Student Journey Mapping in Higher Education

JP Rains, Director of Digital Strategy at Laurentian University, explains why your institution needs a student journey map.

Exploring Skidmore College’s Podcast Series, “This is Skidmore”

Jackie Vetrano discusses the story behind Skidmore College’s podcast series, “This is Skidmore.”