Category Archives:

18 questions with the University of Arkansas at Little Rock’s Chief Communications and Marketing Officer

16 questions with York College of Pennsylvania’s Director of Digital Marketing

Generative AI can help marketers and enrollment pros in a variety of ways, but it may not work for everything.

Let us show you why this tried-and-true advertising medium should still have a place in an institution’s marketing journey.

17 questions with Champlain College’s Executive Director for Marketing and Enrollment Management

An increased focus on mental wellness and equitable access is driving colleges to develop – and promote – new resources and programs to help keep students healthy and enrolled.

Questions about ethics, data sharing and profitability are creating a ‘chaotic market,’ and many schools are looking to replace them with in-house services.

Many high-profile institutions refused to cooperate with the controversial U.S. News ranking system. But with many prospective students continuing to care, some institutions may be hedging their bets.

Gen Z wants to know: Is your institution being real about the diversity of its campus culture?

Former athletes, professors and activists discuss the fledgling program’s impact and what needs to improve.