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Aligning goals and sharing resources between marketing and alumni teams can elevate engagement, enhance donor relations, and maximize institutional impact.

Influencer marketing and AI are shaping social media in 2025—and higher ed must navigate these trends carefully to stay authentic and effective.

The recent 12-hour TikTok outage was a stark reminder of how dependent content creators are on social platforms.

Higher ed marketers can leverage System 1 and System 2 thinking to create emotionally resonant and effective campaigns.

Great leaders know when to listen, when to lead, and when to adapt—blending servant and adaptive leadership makes all the difference.

Are awareness campaigns a smart investment or a waste of resources? Jaime Hunt breaks it down.

Collaborations between financial services and education leaders aim to address financial challenges and support stop-out students in completing their degrees.

Actionable strategies for uncovering transformative higher ed stories to create powerful marketing campaigns that resonate and drive results.

Here are three strategies for fostering collaboration through clear goals, open communication, and strong leadership.

African leaders navigate AI’s complexities, shedding light on its implications for higher education.