Category Archives:

The ultra-popular social media platform is poised to be banned in mere months. Do not fear; we have been here before.

Graduate recruitment isn’t about selling degrees; it’s about creating experiences that inspire and engage.

The sooner we embrace this reality, the better we can communicate who and what college is best for.

What Chef Carmy Berzatto’s handwritten list of “non-negotiables” in FX’s The Bear can teach all of us about kicking off a higher ed rebrand.

Being a solo strategist is like being a Swiss Army knife — impressive, versatile and occasionally overwhelming — let’s sharpen those tools and get creative.

Higher ed brands must abandon conventional approaches, redefine authenticity and turn innovative strategies into a powerful advantage that positions them for success.

From personal stories to behind-the-scenes glimpses, learn how universities can harness the power of Olympic-style marketing to captivate and connect with prospective students.

Do they not know about multi-channel marketing?

Miami University’s Ashlea Jones outlines four ways internal communications can align institutional culture.

Institutions in the US and UK are facing similar struggles due to perceived ROI and economic pressures