Category Archives:

The social media industry is in chaos and so are its workers, who are struggling with burnout.

With traditional enrollment declining, adult learners represent a crucial opportunity for colleges—it’s time to rethink recruitment and embrace this growing demographic.

Higher ed stands at a critical crossroads, preparing students to navigate an uncertain job market and bridge the divide between learning and work.

Aligning goals and sharing resources between marketing and alumni teams can elevate engagement, enhance donor relations, and maximize institutional impact.

Influencer marketing and AI are shaping social media in 2025—and higher ed must navigate these trends carefully to stay authentic and effective.

The recent 12-hour TikTok outage was a stark reminder of how dependent content creators are on social platforms.

Higher ed marketers can leverage System 1 and System 2 thinking to create emotionally resonant and effective campaigns.

Great leaders know when to listen, when to lead, and when to adapt—blending servant and adaptive leadership makes all the difference.

Are awareness campaigns a smart investment or a waste of resources? Jaime Hunt breaks it down.

Collaborations between financial services and education leaders aim to address financial challenges and support stop-out students in completing their degrees.