Category Archives:

Yale’s new trust report has a message for higher ed marketers: the current playbook has a trust problem.

From intake forms to leadership conversations, Jaime breaks down how higher ed marketing teams can move beyond order taking and into strategy

Even after the Trump roundtable on college athletics, the NIL era is still nowhere near its reckoning point — and universities and boosters are still footing the bill.

Jaime Hunt tackles this enduring conundrum, and also gives advice on convincing a president that awareness marketing is worth the investment.

LinkedIn has transformed how faculty present themselves and represent their universities.

Plus, should I ask parents for their contact information?

In a flooded market where reach doesn’t guarantee recall, what matters is the quality of the time spent with your message.

Jaime Hunt says institutions that don’t embrace AI in the classroom and in administration in 2026 will begin to struggle.

Bruce Lee and TikTok creator lessons for creating connections in an era of content slop and declining reach.

How AI, private equity, changing search behaviors and burnout are defining higher ed marketing right now.