Category Archives:

Is AI-generated content the next step in creating personalized and unique marketing materials to differentiate colleges?

Social media platforms have defined purposes, but when an account no longer aligns with the institution’s goals, it may be time to allocate resources elsewhere.

Can we offer you a listicle in these trying times?

With nearly 1 in 5 students reporting a disability, it’s time for higher ed to be more intentional with its marketing efforts.

Approval for a new content management system is just the first step; experienced higher ed marketers told us what to do after the budget is green lit.

From micro interactions to frictionless UX, we celebrate the higher ed web experiences that seamlessly engage current and prospective students.

When use of a social media platform no longer aligns with an institution’s brand or message, quiet quitting may be more effective than simply abandoning valuable audiences.

Higher ed insiders debate whether a brand wasteland equates to institutional opportunity on a growing social media platform.

Including marketers in the beginning stages of higher ed program development improves efficiency and feasibility.

The importance of determining a need and defining a strategy for an effective social media presence.