Category Archives:

Higher ed desperately needs to attract and retain talent from diverse backgrounds to deliver effective marketing for institutions, but where should we start?

How can a job, which, at its core, is no more than pasting links into an empty field, adding a description and pressing the return key, help anyone when something terrible is happening?

Piloting ideas can lead to innovation, creativity and a rediscovery of the joy of learning.

Christopher Huebner tackles a question on many minds in the current post-pandemic economy: What’s advertising’s role in the growth of the higher-ed industry?

Here are four questions social media managers should ask to determine how the TikTok ban will impact higher ed marketing and communication efforts.

When looking for the pulse of the student population, higher ed social administrators may need to pull on a bio-suit and get dirty in the social media cesspool.

In a world filled with buzzwords, higher ed institutions need to go beyond signaling and be truly active and present in the lives of their military and veteran students.

Take a step back from the current social media circus and let us reacquaint you with an old and comfortable marketing friend.

Chris Huebner discusses how our focus on fast media has slowed opportunities for growth.

Josh Friedland outlines the good, the bad and the cheesy in admissions marketing from a week of prospective college tours with his daughter.