Category Archives:

As generative AI moves into search, higher ed marketers need to craft their content to be discovered by Bing, Bard and the machine-learning engines that drive them. Here’s how to do that.

Three ways higher ed marketers can prepare for the next wave of privacy measures

Five key questions to ask when deciding how to allocate resources with an eye on cutting costs.

Starting the weekend on Fridays could appeal to prospective students and help higher ed retain its fast-fleeing talent.

Take preconceived notions out of the recipe, and you will be surprised how authentic student stories elevate your brand and connect with your audience.

Joey Schmit, AVP of global marketing and communications at NYU, outlines how he directed his team to forego rigid strategies for the fluidity and flexibility of storytelling.

Highlighting events, tutoring and Title IX will help overcome Gen Alpha students’ innate distrust in marketing and may just help your current Gen Z students.

College costs and ROI may be under fire, but here are three bonafide benefits for student veterans that go beyond the traditional degree.

Is there a cost to marketing personalization in higher ed? Or have we mislabeled what we are trying to achieve?

Ramapo College of New Jersey and the County College of Morris designed an innovative program to secure enrollment using the three Ps: partnerships, pipelines and pathways.