Category Archives:

Three ways higher ed marketers can prepare for the next wave of privacy measures

Five key questions to ask when deciding how to allocate resources with an eye on cutting costs.

Take preconceived notions out of the recipe, and you will be surprised how authentic student stories elevate your brand and connect with your audience.

Joey Schmit, AVP of global marketing and communications at NYU, outlines how he directed his team to forego rigid strategies for the fluidity and flexibility of storytelling.

Highlighting events, tutoring and Title IX will help overcome Gen Alpha students’ innate distrust in marketing and may just help your current Gen Z students.

Is there a cost to marketing personalization in higher ed? Or have we mislabeled what we are trying to achieve?

Christopher Huebner tackles a question on many minds in the current post-pandemic economy: What’s advertising’s role in the growth of the higher-ed industry?

Chris Huebner discusses how our focus on fast media has slowed opportunities for growth.

Josh Friedland outlines the good, the bad and the cheesy in admissions marketing from a week of prospective college tours with his daughter.

Is AI-generated content the next step in creating personalized and unique marketing materials to differentiate colleges?