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Presidential contenders including Sen. Elizabeth Warren, Sen. Bernie Sanders, and Sen. Kamala Harris have put their support behind initiatives aimed at alleviating student debt. But what of the possible consequences?

For enrollment marketers, figuring out how and when to talk about costs is critical. By being transparent, communications offices can make the case to prospective students and families that their institution is within reach and a worthwhile investment.

Using Instagram Stories, Jon McBride and the team at Brigham Young University were able to directly help students who were in crisis or knew someone who was.

Student journey mapping can improve the student experience like few exercises can. Here are lessons from those in higher ed who have adopted the practice.

Create a more seamless student experience from first interaction to enrollment and everything in between. Read on to learn how.