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19 questions with the University of Redlands’ VP of Marketing and Communications

The impact of the iconic women’s basketball player goes far beyond the court, and it will reach its crescendo over the next few weeks.

Only time will tell if the one-year confusion for the ‘simplified’ federal aid form will yield long-term benefits.

Attempts to simplify and eliminate inconsistencies in the federal aid forms has resulted in an unprecedented disruption to student financial aid offices.

Admission website content sucks, but personalized, equitable content can increase access.

Universities are changing their internal spaces to match the way students live and learn.

Central Michigan University has revived a graduate program and catered to students in a way previously thought impossible.

Kelly Peiffer, VP of marketing, communications and advancement at Manor College, discusses declining student interest and transparent leadership.

Student editors allege schools are more focused on public relations and protecting a brand than fostering legitimate student journalism.

These digital marketing trends will define how higher ed marketers do their jobs this year, setting them up for success in a highly competitive landscape.