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Colleges must shift their marketing tactics to prioritize authenticity, digital fluency and alignment with Generation Alpha’s unique values and preferences.

Nontraditional university presses are pioneering open-access publishing, yet navigating the financial landscape remains a significant challenge.

More than a competition — the Games are a unique opportunity for universities to spotlight their stars by leveraging Olympic moments to create impactful marketing campaigns that highlight student success and boost the institution’s brand.

Faced with increasing competition and limited resources, colleges are turning to AI technology to streamline admissions and effectively manage student recruitment.

Consultants and academics say schools’ websites and marketing must become more interactive and authoritative.

The annual conference brought fresh perspectives — and a bit of a wake-up call — to those who were still hesitant to implement AI into their marketing mix.

With 30 recent college closures, higher ed can implement policies to make the transition smoother for students.

Administrators and consultants say there is now a blueprint to follow after Minnesota passed the first law banning OPM tuition sharing.

19 questions with the University of Montana’s VP of Marketing, Communications, Experience and Engagement

Amid the 2024 spring semester division, higher education institutions cite unifying selection criteria for honorary degrees and commencement speakers.