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Features

10 Iconic College Logos: Design, History and Stories That Stick

From crimson crests to Spartan helmets, these college logos do more than look good—they tell unforgettable stories of identity and legacy.

Goodbye, US News? Alternative rankings are reshaping higher ed.

Alternatives like Colleges That Change Lives and FindaBetterU are shifting the focus from prestige to student satisfaction, campus culture and affordability.

2024 AMA Symposium: Adapting Higher Ed Marketing to a Complex Future

Here are four key takeaways from the 2024 AMA Symposium that will help higher ed institutions tackle challenges and seize opportunities.

The Social Media Playbook for Higher Ed: Top Tips from the 2024 Summit

Uncover the latest social media strategies in higher ed, from user-generated content risks to navigating platform algorithms and enhancing content accessibility.

University hurricane preparations start before the threat begins.

In Florida and Texas, university hurricane preparedness is enhanced with real-time communication and tech to keep students and parents informed and safe.

Should universities engage in politics or remain neutral?

Many universities are choosing political neutrality to foster free expression and maintain trust, but this approach poses strategic risks.

How do universities prepare their students for campus culture?

Leaders at four campuses share how their policies and educational initiatives foster respectful dialogue and free speech on campus.

What do Trump and Harris each want for higher education?

Higher ed has taken a backseat in the 2024 presidential campaign, but the candidates’ records suggest Title IX, accreditation reform, and college access as potential priorities.

OPTimized. Why STEM MBAs help students and institutions.

STEM-designated MBAs offer international students extended work opportunities while benefiting higher ed institutions facing enrollment pressures.

NIL athletes are thriving. But how do colleges and universities benefit?

How NIL boosts university brands, lifts less-popular sports, keeps some athletes on campus longer, and may even elevate enrollment.