Category Archives:

Student journey mapping can improve the student experience like few exercises can. Here are lessons from those in higher ed who have adopted the practice.

The Netflix approach is all about delivering the content people want before they even know they want it. Why isn’t your school using this strategy?

Google Analytics plays an important role in your marketing strategy. But have we let that obsession go too far? It’s time to get back to the source—storytelling.

Thank You pages are the easiest lead nurturing tactic you’re completely forgetting about. Read on to learn the what, why, and how of creating brilliantly successful thank you pages.

Discover the ins and outs of gated content, and learn how higher education can leverage it to generate more leads and applications.

Personalize your school’s web content with targeted messages to speak to your students on a much more personal level. Read on to learn how.

More than 15 years into his career, Jason Buzzell has now had three institutions and more than a decade under his belt. Here are his 10 tips for higher ed marketers.

Learn how viral podcasts like Serial can teach higher ed marketers to launch compelling podcasts while also achieving organizational goals.

The problem is, most schools don’t think they need to sell. They don’t think it’s a product. The mission is higher. Read more.

Create a more seamless student experience from first interaction to enrollment and everything in between. Read on to learn how.