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Features

What’s next for Cascade CMS?

The Hannon Hill 2025 Cascade CMS User Conference highlighted AI-powered website management, accessibility tools and the role of brand storytelling in higher ed marketing.

QuickFire: Jennifer Umberger

20 questions with Kettering University’s VP of Marketing and Communications

Are Donald Trump and college sports an NIL match made in heaven?

The 47th U.S. President could influence amateur athlete pay-for-play in one of several directions this year.

College admissions try to balance innovation, ethics and equity.

As AI becomes more integrated into college admissions, institutions are navigating the challenges of maintaining fairness and transparency in the process.

Higher ed administration gets AI boost.

Working through legitimate concerns, higher ed leaders are finding dynamic ways to integrate AI technology across campus offices.

QuickFire: Devin Purgason

20 questions with Forsyth Technical Community College’s Executive Director of Marketing and Student Care

Can generative AI video be used in higher ed marketing? 

Although not yet ready for prime time, generative AI video shows potential to transform recruitment, campus tours and storytelling—if humans lead the way.

The Three Major Higher Ed CRMs: A 2026 Comparison Guide

Explore the strengths, limitations and best-fit scenarios for the three major CRM platforms shaping the future of admissions and marketing. 

Podcasts give alumni and universities a chance to build their brands.

More schools are using the new media to engage current students while also keeping successful graduates in the fold.

Redefining alumni relationships: What do they want from you?

Universities are finding new ways to engage alumni, while balancing traditional experiences and addressing challenges like negative publicity.