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Everyone has the capacity to be creative, whether they recognize it or not. By opening yourself to your creative side, you embark on a new path filled with solutions to problems in your life, at work, and in your community.

For enrollment marketers, figuring out how and when to talk about costs is critical. By being transparent, communications offices can make the case to prospective students and families that their institution is within reach and a worthwhile investment.

It isn’t just about remote campuses and online learning. It’s about making prospects feel wanted and welcome throughout the whole of their decision-making process.

Given the recent advances in marketing technology, it’s time for colleges and universities to move away from generalized alumni communications and toward a more personalized approach.

Using Instagram Stories, Jon McBride and the team at Brigham Young University were able to directly help students who were in crisis or knew someone who was.

Don’t hire generals. Invest in tacticians.

Volt is officially a sponsor at CUPRAP next week. This momentous occasion got us thinking about how sponsorships should fit within a marketing mix.

Long-form content is a tried and true content strategy for B2B companies, but can the tactic succeed in higher education, which still largely markets itself to 18-year-olds with limited attention spans and an obsession with small screens? It’s complicated.

Life as a social media practitioner is challenging, exciting, and a lot of fun. Here’s what you need to know if you’re considering a career in #hesm.

In higher education, an increasing number of colleges and universities are working with agencies and consultants to set and execute their marketing strategy. If you’re thinking about bringing major marketing initiatives in-house, tread cautiously and be sure to ask these five questions.