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As a Canadian working in the States, Jason Buzzell has a unique view of higher education. In a digital-first world, he believes in the power of authenticity, accessibility, and working together towards a bigger purpose.

Susquehanna University President Jonathan D. Green highlights the value of thoughtful marketing in higher education and shares the qualities he looks for when hiring marketing staff.

To meet enrollment goals, marketing teams should insist on a seat at the table when presidents, chancellors, provosts, and deans plan programs. Maybe they should build the table.

Drexel University’s Joseph Master opens up about the challenges facing higher ed, the campaigns that inspire him, and the marketing tool you’ll wish you knew about years ago.

St. Lawrence University’s Paul Redfern reinforces the value of a liberal arts education, the importance of open communication, and the need to have a thick skin in marketing and communications.

With supply outpacing demand in most parts of the country, successful institutions will be the ones that realize they can’t compete when their own organization is fractured.

This art major turned higher education pro talks about her love for education, why the future of marketing looks more like the past, and the best advice her dad ever gave her.

Presidential contenders including Sen. Elizabeth Warren, Sen. Bernie Sanders, and Sen. Kamala Harris have put their support behind initiatives aimed at alleviating student debt. But what of the possible consequences?

It’s no longer enough to simply be in the feed. In order to break through and create better enrollment marketing outcomes, it’s crucial to understand the “attention potential” of each new media and context.

Martin says she’s succeeded in higher education because of her ability to embrace others’ strengths and surround herself with kind, talented people.