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Features

How Will Higher Ed Work?

Most American universities are planning full re-openings this fall. But after a year-plus of working remotely, many employees are not eager to work in-person every day.

HBCU Marketing in a Post-Pandemic World

COVID-19 and nationwide calls for racial justice continue to present unique challenges – and opportunities – for HBCUs.

‘Fun, Creative, and Simple’: How Clemson University Uses TikTok

A TikTok-length Q&A with a Clemson University social media strategist.

Marketing Mom’s Meatloaf: Promoting State Schools in a Post-Pandemic World

The uncertainty brought by COVID may help state universities and regional colleges entice in-state students to stay close to home.

Government Relations and Marketing: A Potentially Dynamic Duo

Three ways Government Relations and Marketing departments can collaborate to successfully advocate for their schools.

Gone Digital: 5 Ways COVID Changed Higher Ed Marketing & Communications for the Better

Print is on the wane in all aspects of marketing collateral and on-campus operations.

Lessons Learned: Best Practices in Higher Ed Social Media

On the latest Higher Voltage podcast we dive into all things social media strategy and execution in higher ed.

LIVE at CUPRAP: Community Building on Higher Ed Social Media

Digital communities for higher ed marketers and social media pros have become a haven for personal and professional guidance over the last year.

4 Steps to Making Your College or University Stand Out

A brief guide to overcoming the (almost) impossible task of differentiating your higher ed institution.

What We Learned: eduWeb Spring Innovation Showcase 2021

The trends and troubles facing higher education, as discussed at eduWeb’s spring 2021 virtual conference.