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As college presidents become more involved in marketing, social media is a built-in part of the job.

Mary Osako explains UCLA’s storytelling-based approach to marketing, and why they hired a Chief Content Officer and a Chief Brand Officer.

Higher ed social media has never been more critical to marketing efforts than it is now, and that’s a good thing.

In the deepest throes of 2020, Drexel made social media management a collaborative effort – and it’s keeping it that way.

How can we retain our staff after 18 months of serving as punching bags?

Here’s what university marketing teams need to know about the return of Yik Yak, the anonymous social media network.

College and university presidents must increasingly be able to define, tell, and sell their institutions’ story.

As schools target enrollment gaps, recruitment agents can be pivotal partners to reaching foreign students – if ethical guidelines are followed.

Creating a competitive advantage through brand community.

Learn how the University Innovation Alliance’s mission to redefine the purpose and utility of a college degree for the next generation of students.