Category Archives:

His $50 million contract is balanced against record enrollment, sold-out season tickets and a potential boost in marketing revenue.

Graduate employability matters, but college is also where students will hone the soft skills needed for the future.

Higher ed is confronting its male enrollment crisis with new strategies rooted in purpose, belonging — and masculine imagery. But is it working?

Alumni magazines that succeed trade puff pieces for purpose — and prove their power in the inbox age.

A deep dive into the magazines that keep alumni connected, informed and inspired.

From pluralism to branding battles, top voices in higher ed break down the marketing shifts you can’t afford to ignore.

Before following President Trump’s direction to ‘put herself out of a job,’ the former wrestling matriarch has other ideas and wants Congress to give her a hand.

Fund managers are betting private companies will take over university marketing—one property at a time—as schools tighten budgets.

23 questions with Cornell University’s Senior Director of Advancement Marketing

Legal experts and educators debate the future of diversity initiatives in the wake of new federal directives.