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Features

Volt@AMA: A Student-Centric Approach to Higher Ed Marketing

The debut of Volt’s new live event series dives into what it takes to create authentic communications that resonate with students.

The Nice Things About NIL

In the latest Volt editorial cartoon, three NCAA athletes can finally live out their marketing dreams under the new NIL rules.

The “Nearly Impossible” Job of College President

On the latest Higher Voltage, a look at why today’s leaders in higher ed must be always-on masters of strategic planning and communications.

Uploading the Brand: How to Onboard New College Presidents

Marcomm teams must play central roles in onboarding institutional leaders, whose jobs now include the role of chief brand ambassador.

Product Brand or Service Brand? The Higher Ed Hybrid

Why higher education brands are blends of both, and what that means for how they should be executed.

Are Your ‘Welcome Back’ Activities Falling Short?

Return-to-campus initiatives should be more than entertaining – they should be strategic.

You Are Not the Accounts You Run

Social media managers have separate themselves from the accounts they run, for their own good.

Righting the β€œRot” in Higher Education

John Comerford of Otterbein University joins the podcast to discuss the real value of higher education, and how to rethink it.

Welcome to Monolith U.

In the latest Volt editorial cartoon, the wave of college closures and university consolidations hits home.

What Should We Write About?

Tell us what topics in higher ed and higher ed marketing need to be talked about more, and what we should explore next.