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Features

The Truth About the ‘Male Enrollment Crisis’

Contrary to popular perception, male enrollment has increased at four-year institutions. But enrollment at community colleges has plummeted for men and women alike.

‘What Are You Called to Do?’: Marketing Religiously Affiliated Institutions

Discussing the confluence of marketing, politics, culture, and purpose at religiously affiliated higher ed institutions.

What is Social Media Good For?

Without clear goals, there’s really no point in having social channels at all.

Volt@CUPRAP: 10 Conversations with Higher Ed Leaders

Volt’s live event series is back at CUPRAP, this time for Q&A sessions with industry leaders all about the current and future state of higher ed.

Making Higher Ed Marketing More Inclusive

Bridging the gap between what we want our campuses to be, what they really are, and what we’re doing to live into stated values.

CUPRAP 2022: A Confluence of Hope

After two years on Zoom, we reflect on how the return of an in-person conference format brought forth hope for the future.

Want Faculty Buy-In on Marketing? Start Here.

How to bridge the gap between marketing objectives and faculty expectations.

Inclusive Marketing, Front and Center

Your brand guide tells the true story of your institution’s commitment to diversity, equity, and inclusion.

How You Can Support Your Social Media Manager

Tips to retain the members on your team who work under the most stress and scrutiny, day in and day out.

QuickFire: R. Ethan Braden

20 questions with Purdue University’s SVP of Marketing and Communications.