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Features

Parents a Necessary Factor During Recruitment

As students increasingly value parental input during their college selection process, recruiters and marketers are widening their scope to engage parents.

A Marcom Conundrum: CCOs vs. CMOs

Debating how and why to untangle the often-blended roles of chief communications officers and chief marketing officers in higher ed.

Diversity Abroad: Navigating Post-Pandemic Access and Viability

The 2022 Global Inclusion Conference highlighted success and accessibility of virtual education programs for study abroad engagement.

Trend vs. Hiccup: Decreased International Student Growth in US

Political climate, soaring costs and post-grad visa availability have prompted more students abroad to think twice before studying in the United States.

Higher Ed Preps for the End of Race-Conscious Admissions

SCOTUS to consider two cases seeking to eliminate affirmative action and legacy admissions.

Did the Pandemic Revolutionize Higher Ed Admissions?

NACAC 2022 tackled test-free and race-conscious admissions in its first post-pandemic conference.

‘It Isn’t a Storytelling Problem’

How the limits of marketing are being tested by the issues in much of the recent news coming out of higher education.

What is the Future of Work in Higher Ed?

Burnout, demoralization, resignations, and how higher ed can change to embrace the future of work.

‘Is This Worth a Public Statement?’

5 questions to help decide if the latest crisis in the news demands a response, plus a handy mnemonic device for writing such statements.

The ‘Woke Campus’ and the Politicization of Teaching in Higher Ed

Dyanis Conrad discusses her personal experience and the impact of the ongoing political fight against ‘woke politics’ on college campuses.