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Let us show you why this tried-and-true advertising medium should still have a place in an institution’s marketing journey.

The financially motivated mergers raise ethical questions that have yet to be resolved.

The second annual Engage Summit focused on specific ways to implement AI tools into higher ed marketing processes.

17 questions with Champlain College’s Executive Director for Marketing and Enrollment Management

Three takeaways from a recent online event written and designed by generative AI that was intriguing, but ultimately underwhelming.

Two higher ed institutions with thriving study-abroad programs emphasize planning and communication to ensure student safety.

An increased focus on mental wellness and equitable access is driving colleges to develop – and promote – new resources and programs to help keep students healthy and enrolled.

Questions about ethics, data sharing and profitability are creating a ‘chaotic market,’ and many schools are looking to replace them with in-house services.

Many high-profile institutions refused to cooperate with the controversial U.S. News ranking system. But with many prospective students continuing to care, some institutions may be hedging their bets.

Gen Z wants to know: Is your institution being real about the diversity of its campus culture?