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19 questions with Semester at Sea’s Vice President of Marketing and Recruitment

Graduate admissions experts weigh in on the pros and cons of three major CRMs used by higher education institutions.

Tania Tetlow, president of Fordham University, discusses the insights she gained from her time as a practicing attorney prior to joining academia.

From brand changes to new platforms, higher ed is feeling the effects of the social media wars.

18 questions with the University of Arkansas at Little Rock’s Chief Communications and Marketing Officer

What does a crisis day look like for a social media administrator on a higher ed campus?

16 questions with York College of Pennsylvania’s Director of Digital Marketing

After nearly a century of SAT dominance, test-optional, test-blind and alternative testing methods are changing the higher ed admissions process.

Generative AI can help marketers and enrollment pros in a variety of ways, but it may not work for everything.

Dr. Cathy Sandeen, president of Cal State East Bay, discusses the essence of effective leadership and the value of higher education in fostering economic mobility.