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Many high-profile institutions refused to cooperate with the controversial U.S. News ranking system. But with many prospective students continuing to care, some institutions may be hedging their bets.

Gen Z wants to know: Is your institution being real about the diversity of its campus culture?

Former athletes, professors and activists discuss the fledgling program’s impact and what needs to improve.

17 questions with Southern New Hampshire University’s AVP of Student Experience Marketing Communications.

These 10 schools are creating high-quality, engaging, and authentic content for a wide variety of audiences on social media.

The stats, quotes, and recurring themes that stood out at the annual higher ed marketing conference.

With 21% of Gen Z identifying as LGBTQ+, universities need to navigate higher ed inclusion, while ensuring safety and privacy.

Coming up with blog content is tough. So, we came up with a few blog ideas for your university or college. 75, to be exact. Read up.

Higher ed social media strategists at AMA shared insights on how they successfully engaged Gen Z students by employing their peers for marketing and engagement.

As students increasingly value parental input during their college selection process, recruiters and marketers are widening their scope to engage parents.